CityRow

CITYROW is a semi-absentee model with the following characteristics:

• Keep your full-time job
• Manager runs studios
• Open multiple units
• Ground floor of the industry
• Limited, flexible time commitment
• Recurring revenue model
• Power of memberships
• Few employees
• Low investment ($214-$297K)
• ROI opportunity!

CITYROW offers instructor led group fitness workouts which pair high-intensity intervals of rowing with strength and mobility training for the most effective, dynamic workout on the market. The row machine is THE MOST EFFECTIVE stationary cardio machine on the market, but it needed an overhaul to make it sexy, accessible and fun for general fitness consumers. Thus, CITYROW was born.

CITYROW isn't just another workout. It's an experience that delivers results. Rowing is the future, poised to achieve the same level of consumer adoption as spinning and running. Long favored by athletes, trainers and physical therapists, the row machine is the most effective cardio machine on the market, working 84% of the body's muscles in every stroke with minimal impact to the joints. It's incredibly effective, challenging AND safe for the vast majority of the population and has longevity with its practitioners. Much like spinning and running before it, consumers just need to be educated and sold on its superior benefits.

CITYROW uses the WaterRower, which is the most visually appealing machine on the market. The WaterRower also provides a more fluid/organic rowing experience and is better overall for people who are non-rowers as they are significantly less jarring on the body.

Fitness has exploded into an $81 Billion industry with some fascinating attributes, they include:

• 53MM fitness club members in the US
• 24MM boutique fitness consumers in the US
• Built-in demand
• Cash business with no receivables
• Cyclically stable business
• Simple and easy
• Rapidly growing segment of the fitness industry

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